Newsletter for the week of November 29,
1999
BUILD AN ORGANIZED, PROFITABLE, AND PRODUCTIVE
BUSINESS
WITH PROPER MANAGEMENT TOOLS
Are You Ready to Say Goodbye to . . .
Financial worries
Debilitating stress
Long hours, short vacations, or no vacations
High employee turnover and poor performance
A lack of vision or purpose for your business
A lack of management systems
A lack of values, policies, and processes
Over-dependence on specific individuals in the business
Under-capitalization
An absence of standards and quality assurance
With Proper Guidance You Can Learn How
to Stop Repeating the Same
Business Mistakes Over and Over!
Most business owners have similar problems
and common complaints. Have you ever made any of these comments?
I have
industry books, manuals, and videos. I have attended seminars. I use the
finest supplies and equipment; but my business is still a nightmare. It’s
sick and anemic."
"My customers complain about quality service."
"My employees complain about their work."
"The operations department sputters."
"I can’t find many good employees."
"I can’t keep the good employees I manage to hire."
"It seems that no one wants to work for my company."
"Even I dread going to work."
"Quality work is a roller coaster ride. Sometimes
it’s up, but most of the time it’s down."
"Profits, if any, are marginal."
"I feel like I and my business are sinking."
"What’s the problem, and what can I do about
it?"
It’s Time to See the Doctor. . . the Business
Doctor.
There is no doubt about it!
You need to do something, and you need to do
it now!
Before it’s too late. But where do you start?
Your business needs "medical" help. It needs
a check up.
It needs a business doctor, who can
spot the symptoms and treat them for a full recovery.
Your business may be lacking oxygen because
of having no marketing strategy. It may have run out of wind.
It may have poor circulation from
outdated communication systems or lack of good public relations.
It may have visual impairment or
short
sightedness from not having a company vision, mission statement,
or core values.
It may be bleeding to death from
poor financial management, heavy debt, or steady loss of customers.
It may be suffering from a build-up of toxins
from
internal strife or employees working at cross-purposes.
It may be starving for good nutrition--not
having progressive employee training and educational programs or a business
development program.
It may be suffering unnecessary
pain
from ineffective or outdated systems, policies, processes, or procedures.
It may be experiencing confusion
or disorientation by not having clear goals or a well-defined
strategic plan.
Do you want to begin operating a powerful, healthy,
finely tuned, profitable business. . . starting today?
You
can
transform your business into an amazingly
productive
and profitable enterprise with the
right
information and the right guidance
In the process you will discover what makes a great
business great.
When you gain control over your business, and
it no longer controls you,you will then have what will become a great business.
When you change your business, you change your
life.
To get to that point you first need to:
Learn why your customers buy your products
or services and how to get them to buy only from you.
Learn what your customers really want, not just what
you think they want.
Learn your customers’ language and then speak that
language clearly and well.
If your customers don’t hear you, they’ll pass you
by
Develop a foolproof, predictable business--a systems-dependent
business--not a people-dependent business.
Develop a business that can be operated by people
with the lowest level of skills.
Create an amazing franchise prototype that you can
replicate over and over again-hundreds or thousands of times.
Learn what differentiates every extraordinary business
from its competitors.
Learn how to build a business that finds and keeps
customers and provides consistent value to its customers, employees, and
investors beyond what they expect.
Learn how to build a business that serves you and
your life, not a business that runs you and controls your life.
Develop a business that will stand out as a place
of impeccable order, a business that provides a uniformly predicable service
to your customers.
Develop a business that finds and keeps customers-profitably-better
than any of your competitors, and finally and most important,
Learn why the problem with your business isn’t
your business, but you! And how you must change for your
business to thrive.
Copyright 1999 CPI Business Development Corp.
For more information on how to build an organized, profitable, and productive
business, go to: www.cpibusiness.com
Please give us your comments about this newsletter or suggestions for
future articles: newsletter@cpibusiness.com
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