Chrysler Automotive Heraldry

Chrysler seems to have developed some of the interesting but eclectic heraldic displays of any automobile manufacturer. The hood ornament shown to the left contains the Chrysler seal logo that is the most consistent logo they have used. This logo was recently resurrected recently and is now used quite prominently on their products.

The Chrysler Cordoba was an attempt at building a relatively patrician vehicle, and heraldry was one of the tools the designer used to enhance its image. This hood ornament appears to contain a simplified version of the arms of the city of Cordoba.

The Imperial was sometimes a separate make from the Chrysler, and other times just the top Chrysler model. Of interest here is that the logos used for the Imperial were often moved to Chrysler models as the need arose. Compare the image used in this 1964 Imperial hood ornament on the left to the image used on a Chrysler LeBaron hubcap about fifteen years later.

Finally, here are some other heraldic images used on various Chryslers.

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Last Update: June 25, 2000