Dodge Automotive Heraldry

The original manufactures of the Dodge were the Dodge Brothers who used the Star of David as their logo. After the company was taken over by Chrysler, this logo was moved onto a shield. According to [McPherson], this was last used on model year 1938 vehicles.

Beginning with the 1941 models, Dodge began to use a Dodge family coat of arms (Barry of six, or and sable, a pale gules overall) as their logo. Some Dodge families include (on the pale) a canting breast producing droplets of milk (a dug), but the car badge began to omit this at some point, possibly out of Puritan considerations. These examples are from 1941 with the breast (left) and circa 1979 without (right.)

Recently, Dodge has used their long-standing Ram logo in a shield. While not of heraldic origin, it is certainly a striking design and quite heraldic in flavor.

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Last Update: July 11, 2000