Sunbeam Automotive Heraldry

To understand the Sunbeam logo, it must be understood that the full name of the company was Sunbeam Talbot. The logo is an adaptation of the badge of the Earl of Shrewsbury and Talbot, and the beast is a breed of large hound called a Talbot, not a lion as many people think. The Talbot appears at the top of the early bicycle medallion at left, and in very heraldic trappings on the grille badge of a circa 1967 Alpine.

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Last Update: July 9, 2000